Journal

Knitwear: Garments for All Seasons

Adam Benmehirize Posted on March 24 2023

From the dawn of mankind, knitted outerwear has stood the test of time as an instrumental piece of clothing. Learn about the history of knitwear in another knockout article by author Sean Longden.

The Riviera Look

Adam Benmehirize Posted on March 10 2023

An in-depth study of the Riviera Look. This was the fashion of early 20th century south of France; a hotspot for celebrities and stylish people from around the world. Learn about the various trends and kinds of clothes sported in this era. With a focus on 1930s style, this article shines light on some vintage classics.

The Camp Shirt: Summer’s Favourite Shirt

Adam Benmehirize Posted on February 24 2023

Learn about the history of the iconic camp shirt. Author Sean Longden takes you on a journey through the 20th century to explore its origins. From the UK, Europe and America, the camp shirt evolved from its practical roots into a modern classic.

The Double-Breasted Blazer

George Cathcart Posted on February 07 2023

An in-depth article on the history of the double-breasted blazer. From the Victorian era to the 1920s, through to the 1960s. Learn about the origins of the blazer in the British Royal Navy, how it evolved throughout the 20th century and how best to style it. Written by acclaimed author and historian Sean Longden.

Flannel Trousers: A British Classic

George Cathcart Posted on February 03 2023

A history of British flannel trousers. Beginning in the Victorian era, moving into the Edwardian period and focussing on the 1920s to the 1950s. This article explores the importance and relevance of flannel trousers in 20th century menswear. Learn about trends like the Oxford Bags, and key details like the 'Flexway Waistband' in this in-depth piece by author Sean Longden.

Time Gentlemen Please!

George Cathcart Posted on January 26 2023

Time Gentlemen Please! A key consideration for many gentlemen is how to pair their favo...

Elegance & Power - Black In Men's Fashion History

George Cathcart Posted on January 20 2020

Read about the fascinating history of the colour black in men's fashion here.

A Linen Odyssey

Freddy Piper Posted on August 16 2019

It was four winters ago, on a cold and rainy South London evening. A group of friends were gathered together to celebrate...

The Colours of Summer

Adam Benmehirize Posted on July 26 2019

After weeks of light rain and grey skies, the great British summer is finally beginnin...

7 Ultimate Style Icons of The 1920s

Josh Meyer Posted on June 26 2019

The notion of ‘style icons’ is not a new phenomenon. It is a term widely used to refer...

A Note on Shirts

Adam Benmehirize Posted on June 25 2019

For many, the button-up shirt is the foundation of any day-to-day ensemble. There are...

A History of The Chino

Adam Benmehirize Posted on June 14 2019

SJC’s Summer ’19 is in full-swing and with each week bringing new garments that excit...

The Deco Polo

Adam Benmehirize Posted on May 31 2019

An SJC Icon Summer is here and the Deco Polo is back. Now in a lovely waffle-knit which...

British Leisure Jackets

George Cathcart Posted on March 11 2019

The History Behind Our Brookland Jacket. In the early days of the Twentieth Century, l...

The Best White Shirt

Adam Benmehirize Posted on June 06 2018

A History of The Great White Shirt One thing is true: whatever the state of his wardrob...

Cotton Workwear

Adam Benmehirize Posted on February 05 2018

Classic Cotton Workwear From the plains of Arizona to the meatpacking factories of Chic...

Using A Tailor

Adam Benmehirize Posted on February 05 2018

Using an Alterations Tailor to Get the Perfect Fit It is the nature of ready-to-wear cl...

How we measure

Adam Benmehirize Posted on February 05 2018

How We Measure In order to take measurements accurately, button the garment and place i...

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